Who We Are
One small step for Brands... One Giant Leap for Brandkind
Our Mission
At Brand Ave, our mission is to build, scale, and empower the next generation of culturally resonant brands by uniting equity capital, licensing strategy, and creator partnerships.
We exist to democratize brand growth, putting power in the hands of founders, amplifying underrepresented voices through collaboration, and transforming bold ideas into scalable, commercially viable ecosystems.
IP Ownership
Putting growth equity in the hands of the people and enabling founders to scale with power, purpose, and cultural relevance.
Brand Licensing
Partnering with established vendors to leverage IP equity—a powerful acceleration tool enabling brand expansion into new categories, regions, retail outlets, and markets.
Creator Economy
Turning influence into impact through strategic partnerships with creators, brands can tap into highly engaged communities to build audiences and drive viral discovery.
Founder: Carina Harrison
Brand Ave was founded in 2025 by Carina Harrison, a seasoned brand strategist and licensing executive with 15 years of experience growing talent-led and IP-driven brands.
Carina held VP leadership roles at Reese Witherspoon's Hello Sunshine, where she led commercial strategy through brand partnerships and product collaborations.
Previously, during her tenure at Creative Artists' Agency, she:
- ✦ Developed Drew Barrymore's Flower brand
- ✦ Oversaw Netflix's global licensing program
- ✦ Led Draper James' expansion post-PE acquisition
Our Manifesto
We believe the iconic brands of the future will be built from a community of doers and makers. Founders with vision. Creators with reach. Partners with know-how. At Brand Ave, we exist to bring them together.
By working collaboratively to turn sparks of culture into lasting impact. We level the playing field by unlocking access to capital, infrastructure, expertise, and real relationships.
We believe that when creators and partners are aligned, great things happen, products are made with meaning, growth becomes shared, and ownership stays in the hands of the people who built it.
At Brand Ave, we are not just scaling brands—we're building an ecosystem powered by trust, talent, and the belief that everyone should have a seat at the table.
So we built our own.